WebMedia Efficiency Ratio (MER) = Total Revenue / Total Paid Media Spend For example, if there is $10,000 in sales and media cost is $1,000, then the Media Efficiency Ratio (MER) is 10. This equation leaves “vanity metrics” (lots of Facebook likes, anyone?) where they belong and instead calculates the actual success of the media campaign. Web2 uur geleden · Guttene trenger mer fleksibel pedagogikk – ikke fleksibel skolestart. Ingunn Størksen. Andreas Fidjeland. Mari Rege. Professor ved Handelshøgskolen, Universitetet i Stavanger. Kronikkforfatterne argumenterer for mer veiledet lek for femåringene i barnehagen. Illustrasjonsfoto: Gorm Kallestad, NTB.
What is a Management Expense Ratio (MER)? - Money We Have
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Media Efficiency + MER: A Better Measure for Marketers
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